Speaking from the Flint Performing Arts Center in Apple's hometown of Cupertino, Calif., Apple marketing chief Philip Schiller kept the audience waiting beyond the event's scheduled 1 p.m. ET start, a fitting delay for a company that has kept its fans waiting for a new product.
First up was the company's new larger, thinner iPhone 6, which features an aluminum body and glass front that curves around the sides. (See CNET for complete coverage of Apple's product launch.)
The base model comes with a 4.7-inch screen and the other, dubbed the iPhone 6 Plus, has a 5.5 inch-screen. The iPhone 6 screen has over 1 million pixels, while the iPhone 6 Plus has over 2 million pixels, Schiller said, emphasizing what he called the the devices' "stunning display."
Gesturing toward giant photos of a lizard and a butterfly projected on-stage, Schiller also highlighted the new iPhone's enhanced camera, which he said includes image-stabilization functionality.
The new phones will be available Sept. 19; pre-orders begin Sept. 12. With a two-year contract, the iPhone 6 will cost $199 for a model with 16 gigabytes of memory, $299 for the 64GB phone and $399 for 128GB. The iPhone 6 Plus is priced at $299 (16GB), $399 (64GB) and $499 (128GB).
Then, finally putting an end to months of rumors and speculation, Cook presented Apple's new wearable device, the Apple Watch, describing it as the "next chapter" in the company's history and a "breakthrough."
The watch, which is available with six interchangeable bands, comes in stainless steel or 18K gold and is priced at $349. Users navigate by tapping and swiping the face, as well as through a crown on the right side of the watch that brings up apps. Apple Watch, which works with the iPhone 5, 5c and 5s, as well as the iPhone 6, will be available early next year.
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