Co-Founder
of Nigeria’s online letting agency, Tolet.com.ng, Mr. Suleiman Balogun
has said that online related fraud that has come to be associated with
Nigeria over time, has continued to threaten the growth of online
business in the country.
Balogun
said this has led to continued mistrust and scepticism about online
business among the people thereby slowing the growth of the sector. “The
Yahoo Yahoo stigma is still bedevilling the online industry in Nigeria.
For us as a business, trying to ward off the toga of fraud associated
with anything online has been a great challenge.
For
instance you have people, especially older citizens who are persuaded
to embrace our services but who still exhibit lots of scepticisms.
They
are still concerned about the genuineness and legitimacy of online
services, so they end up visiting physically to see and identify with
the people behind the business before making a decision to explore the
services,” he said.
While admitting that the perception is
gradually reducing, he noted that tolet.com.ng, as a way of tackling
that perception challenge, has tried to live up to the expectations of
clients.
“To deal with that, we ensure that we keep our promises
to our clients because one bad experience from one customer can easily
spread and then cause discontent and mistrust among the users of our
service,” he said.
On the operations of the company, Balogun said
the company using its web platform has made significant impacts on the
letting space in Nigeria as it has helped thousands of Nigerians solve
their accommodation needs conveniently and within a short period of
time.
With over 25,000 web traffic daily he said, Tolet.com team
will continue to focus on providing transparency in apartment rental
process as well as facilitating easy access to available properties and
basic information needed to make the right decisions.
“Without
these,” he argued, “one would have little option but to be subjected to
undue stress by estate agents and will sometimes have to drive through
an area for hours and wouldn’t be able to know which properties are up
for rent.
So we have made it very much easier for people to
access properties that are available for rent. And instead of someone
looking for a house visiting ten to fifteen properties trying to make a
decision, our platform allows one to visit as much as thousands of
listings available on our website.”
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