Facebook
Inc will buy fast-growing mobile-messaging startup WhatsApp for $19
billion in cash and stock, as the world's largest social network looks
for ways to boost its popularity, especially among a younger crowd.
The
acquisition of the hot messaging service with more than 450 million
users around the world stunned many Silicon Valley observers with its
lofty price tag.
But it underscores Facebook's determination to win the market for messaging, an indispensable utility in a mobile era.
Combining
text messaging and social networking, messaging apps provide a quick
way for smartphone users to trade everything from brief texts to
flirtatious pictures to YouTube clips — bypassing the need to pay
wireless carriers for messaging services.
And it helps Facebook
tap teens who will eschew the mainstream social networks and prefer
WhatsApp and rivals such as Line and WeChat, which have exploded in size
as mobile messaging takes off.
"People are calling them 'Facebook Nevers,'" said Jeremy Liew, a partner at Lightspeed and an early investor in Snapchat.
WhatsApp
is adding about a million users per day, Facebook co-founder and Chief
Executive Officer Mark Zuckerberg said on his page on Wednesday.
"WhatsApp
will complement our existing chat and messaging services to provide new
tools for our community," he wrote on his Facebook page. "Since
WhatsApp and (Facebook) Messenger serve such different and important
users, we will continue investing in both."
As part of the deal,
WhatsApp co-founder and Chief Executive Officer Jan Koum will join
Facebook's board, and the social network will grant an additional $3
billion worth of restricted stock units to WhatsApp's founders,
including Koum.
That is on top of the $16 billion in cash and stock that Facebook will pay.
Facebook
said on Wednesday it will pay $4 billion in cash and about $12 billion
in stock in its single largest acquisition, dwarfing the $1 billion it
paid for photo-sharing app Instagram.
The price paid for Instagram, which with just 30 million users was already considered overvalued by many observers at the time.
Facebook promised to keep the WhatsApp brand and service, and pledged a $1 billion cash break-up fee if the deal falls through.

Love WhatsApp, just hoping they don't increase the annual fee to renew!
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