Real Madrid sell over £20m worth of James Rodriguez replica shirts in a week

When Real Madrid splashed out £63million on World Cup star James Rodriguez this week, many called it a frivolous purchase.

But the Colombia ace is looking like being a real bargain – as he’s already repaid £20.7million of his giant price tag; in shirt sales.

According to data released via Madrid, they’ve sold 345,000 ‘James 10′ shirts in the first 48 hours since he joined the club, meaning he’s already repaid 32.8% of his price tag.


Not bad – just £42.3million left to pay out.

The sales ensure a quick return for Real Madrid on the huge fee they paid Monaco for the striker. The combination of Rodriguez, Ronaldo and Gareth Bale is one that has certainly caught the imagination of fans of the Champions League holders, if not the wider football community.

Gerardo Molina, Professor Emeritus in Sports Marketing was quoted by Sport as saying: "The expectation is that the player (James) will sell product at the same level as Cristiano Ronaldo who has sold over one million shirts since arriving at Real Madrid".